Stories Tagged as
Marketing
Paper industry wants customers back
by
Jim Burress
Sep 15, 2015
Thanks to e-mail, e-vites and e-readers, paper use has dropped.
Exploring Picasso's sculptural legacy
by
Eliza Mills
Jul 10, 2015
Curators will display a lesser-known side of the artist at MoMA in New York.
Levi's stretches for new sales
by
Amy Scott
Jul 10, 2015
The world's biggest jeans maker tries to lure more women to its brand.
Macy's is the latest brand to dump Trump
by
Scott Tong
Jul 1, 2015
Other business partners are distancing themselves from the presidential candidate.
Marketing to Millennials
by
Eliza Mills
May 29, 2015
How to advertise to a hard-to-pin-down demographic.
Shhh ... we're talking about Fight Club
by
Kai Ryssdal
, Mukta Mohan
and Robert Garrova
May 26, 2015
We're breaking the rules to talk about the sequel to Fight Club.
For public good, not for profit.
A year in commercial advertising
by
Eliza Mills
Apr 3, 2015
USC's Therese Wilbur lays out a yearly calendar of marketing events
Martha Stewart on life, 'lifestyle culture' and her brand
by
Kai Ryssdal
Nov 3, 2014
The domesticity mogul doesn't know what "GOOP" means.
Advertisers can now tell if we're paying attention
by
Sam Harnett
Oct 16, 2014
New metrics can measure whether we are looking at and engaging with online ads.