Support the fact-based journalism you rely on with a donation to Marketplace today. Give Now!

Hollywood turns Broadway into a theatrical multiplex

May 4, 2018
There can be big money in musicals based on popular movies and TV shows.
The cast poses onstage during opening night of Nickelodeon's "SpongeBob SquarePants: The Broadway Musical" at Palace Theatre on December 4, 2017 in New York City. 
Jenny Anderson/Getty Images for Nickelodeon