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The video game business is hoping streaming games from the cloud will attract new players

Oct 13, 2023
A $15-a-month subscription may be more attractive than dropping $500 on a console.
Cloud gaming sales hit about $5 billion last year, compared to about $35 billion for console games.
Sascha Schuermann/Getty Images

Big Tech is buying into the early carbon-removal market

Sep 7, 2023
Microsoft is paying $200 million to a company using crushed rock to absorb carbon, and the Frontier consortium is backing emerging technology.
Investing in emerging environmental technology "signals to consumers or to their customers that this is a company that's a leader, that's ahead of the game," said Daniel Korschun, a marketing professor at Drexel University.
Tim Heitman/Getty Images for BIG3

What the FTC's Microsoft-Activision loss might mean for future mergers

Jul 12, 2023
Microsoft can proceed with its purchase, but fighting the FTC's antitrust lawsuit came with a lot of scrutiny.
This ruling marks a defeat for the Federal Trade Commission, which has brought a number of antitrust challenges to these kinds of vertical mergers.
Paul J. Richards/AFP via Getty Images

A UK regulator has blocked the Microsoft-Activision merger. But don't blame it on Brexit.

Apr 26, 2023
Some experts say the decision is rooted in the U.K.'s efforts to develop its own tech industry.
The United Kingdom’s Competition and Markets Authority said a merger of Microsoft and Activision Blizzard would hamper innovation and reduce choice for gamers.
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As search engines race to incorporate ChatGPT technology, where does that leave digital advertisers?

Feb 7, 2023
Microsoft's latest version of Bing includes answers generated by ChatGPT tech. Here's what that could mean for sponsored links and content publishers.
Jason Redmond/AFP via Getty

FTC sues to block Microsoft-Activision Blizzard $69 billion merger

Dec 8, 2022
The Federal Trade Commission said Microsoft's planned takeover could suppress competitors.
Ina Fassbender/AFP via Getty Images

Rising interest rates pack a punch for tech companies

Oct 24, 2022
Microsoft, Apple and Meta are reporting earnings this week. But rising interest rates are luring investors away from tech stocks.
For tech companies like Apple that promise longer-term gains to investors rather than short-term results, higher interest rates can pose a challenge.
Spencer Platt/Getty Images

For public good, not for profit.

Microsoft layoffs may signal a broader tech downturn

Oct 18, 2022
Other tech companies are also cutting jobs and scaling back recruitment after years of rapid hiring.
Drew Angerer/Getty Images

Alaska Airlines, Microsoft and carbon capture firm join forces to develop sustainable fuels

Jul 14, 2022
Sustainable aircraft fuel is tricky — electric batteries and biofuels have big drawbacks. A startup is converting carbon dioxide into jet fuel.
Most existing sustainable fuel options are biofuels, which are made out of animal fat or used cooking oil. Those present their own sustainability challenges.
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Traders are looking to the earnings reports of tech giants, like Apple and Amazon, to see how consumers are feeling and spending.
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