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NBA

Bidding war for rights to air NBA’s 2025 season is officially on

by Savannah Peters
Apr 24, 2024
Amazon Prime, Apple TV+ and Netflix want to expand their live sports offerings. The deal can be worth tens of billions of dollars.
Legacy media companies will compete with streamers like Amazon Prime, Apple TV+ and Netflix, who are eager to expand their live sports offerings.
Michael Reaves/Getty Images
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NBA's in-season tournament aims to attract more — and earlier — viewers

by Savannah Peters
Nov 15, 2023
Major league sports are getting more creative at a time when just 16% of Americans follow a team "very" or "extremely" closely.
Ohio State Buckeyes mascot Brutus Buckeye pretends to sleep as the Michigan Wolverines starting lineup is announced. Turns out, most Americans are sleeping on sports too.
Jamie Sabau/Getty Images
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Cord-cutters threaten the existence of regional sports networks

by Kai Ryssdal and Nicholas Guiang
May 26, 2023
Lost cable fees mean reduced rights payments to teams. It's uncertain how it will all play out, says Ben Strauss of The Washington Post.
In March, Diamond Sports Group, the largest owner of regional sports networks, filed for Chapter 11 bankruptcy protection.
Alexander Hassenstein/Bongarts via Getty Images
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Half of NBA teams are now led by Black head coaches

by Savannah Peters
Jun 6, 2022
But those studying the NBA say change has been slower among referees, athletic trainers and in the front offices.
Ime Udoka has led the Boston Celtics to the NBA Finals in his first year as head coach of the team.
Maddie Malhotra/Getty Images
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COVID-19

Why is the new NBA season starting so soon after the last one?

by Erika Beras
Nov 27, 2020
It's a simple matter of at least $500 million.
LeBron James of the Los Angeles Lakers shoots a 3-pointer against the Miami Heat during the 2020 NBA Finals in the "bubble" on Sept. 30.
Kevin C. Cox/Getty Images
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COVID-19

NBA "bubble" has been a success, but how are the league's finances?

by Andy Uhler
Aug 14, 2020
The NBA said the cost to operate the bubble is more than $150 million. There also aren’t any fans there to buy tickets or spend money.
Had the league not finished the season and canceled the playoffs, the NBA would not have satisfied a billion-dollar TV contract.
Mike Ehrmann/Getty Images
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Race and Economy

After pressure from players, some Black-owned businesses profit from NBA 'bubble'

by Erika Beras
Jul 30, 2020
The league wants to keep players happy while quarantined. The athletes feel empowered to make an impact.
A Celtics-Rockets game in February, shortly before the season was paused.
Maddie Meyer/Getty Images
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COVID-19

Ping pong, anyone? Sports fans find new games to bet on during the pandemic

by Miles Bryan
Jul 16, 2020
While U.S. pro sports leagues suspend play, table tennis, darts and other more obscure competitions find new fans.
Sports fans have had to look elsewhere for betting opportunities. Above, the final match of the Düsseldorf Masters table tennis competition.
Lars Baron/Getty Images
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COVID-19

The economics of the NBA "bubble"

by Andy Uhler and Rose Conlon
Jul 15, 2020
What the Disney World bubble is costing the NBA in its effort to keep players safe — and why it's probably money well spent.
Pedro Pardo/AFP/Getty Images
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The NBA hopes to recoup revenue in the "bubble" at Disney World

by Lukas Southard
Jun 18, 2020
The new NBA postseason format is full of financial losers, the players more than most.
NBA Commissioner Adam Silver speaks to the media (Photo by Ronald Martinez/Getty Images)
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