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Stories Tagged as

Nike

Nike pulls a shoe, so Arizona pulls Nike subsidies

by Jack Stewart
Jul 2, 2019
Government incentives and politics don't always mix.
Nike canceled the sale of a sneaker with a Betsy Ross flag on its heel. That flag’s been co-opted by far-right groups. Above, a Nike store in 2017 in New York City.
Drew Angerer/Getty Images
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Nike's new ad celebrates the Women's World Cup. Don't tell Adidas.

by Marielle Segarra
Jun 3, 2019
The German company is the tournament's official sponsor. The U.S. company isn't.
FRANCK FIFE/AFP/Getty Images
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Shoes the wrong size? Nike has an app for that

by Jack Stewart
May 10, 2019
An app that measures customers' feet will be available on phones and in stores in July.
An app that measures customers' feet will be available on phones and in stores in July.
Nike
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Nike just did it and made Colin Kaepernick the new face of its iconic ad campaign

by Andy Uhler
Sep 4, 2018
What motivated the athletic-wear maker? It was a business decision, experts say.
Colin Kaepernick receives the SI Muhammad Ali Legacy Award during Sports Illustrated 2017 Sportsperson of the Year Show at Barclays Center in New York City.
Slaven Vlasic/Getty Images for Sports Illustrated
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A battle for World Cup supremacy happens off the pitch

by Andy Uhler
Jun 14, 2018
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.
MLADEN ANTONOV/AFP/Getty Images
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Sneaker wars: Adidas overtakes Jordan brand

by Reema Khrais
Sep 26, 2017
Adidas has moved past Jordan brand as the second-most popular sneaker in the U.S., according to market research firm NPD Group.
A general view of Adidas sneakers during the Adidas AlphaBOUNCE Stylelab at Duggal Greenhouse on July 23, 2016 in Brooklyn, New York. 
Adidas AlphaBOUNCE Stylelab
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Companies use ads to pitch issues over products

by Tracey Samuelson
Aug 8, 2017
Tackling social problems in campaigns can be tricky. Just ask Pepsi.
Procter and Gamble's "The Talk."
Proctor & Gamble ad screen shot
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As retailers suffer, Nike wants to just sell things itself

by Aaron Schrank
Jun 29, 2017
The shoemaker is cutting its workforce and will sell in its own space.
Shoppers exit the Nike SoHo store in New York City.
Drew Angerer/Getty Images
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Nike is cutting its workforce and looking toward customized shoes

by Mitchell Hartman
Jun 15, 2017
There have been a lot of challenges lately on the playing field for the world’s leading athletic brands. The sporting goods industry, like others in the retail sector, hasn’t been robust. Nike kept growing, though, with strong sales overseas and powerful branding in performance sneakers. But lately, upstart competitor Under Armour has come on fast. […]
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The Marketplace Quiz

Comedian Neal Brennan takes the Marketplace Quiz

by Hayley Hershman
Mar 31, 2017
He's got a gold tooth for sale, if you're interested.
Brennan says the hardest part about being a comedian is that you can "never turn it off."
Imeh Akpanudosen/Getty Images
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