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Fragmented demand means there's not just one beer industry anymore

by Meghan McCarty Carino

Jul 3, 2024

It started with the rise of craft beer in the 2010s and has continued with flavored hard seltzers and canned cocktails.

"Beverage alcohol consumers are starting to spread their dollars across alcohol types and categories more than they have in the past," says Matt Gacioch, staff economist with the Brewers Association.

Justin Sullivan/Getty Images

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