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What happened to Sierra Mist? The marketing of "cool" soda.

Sep 13, 2024
It's not just a matter of taste. Basketball and hip-hop have helped Sprite fend off contenders from PepsiCo for years.
PepsiCo has been trying to make its lemon-lime sodas viable competitors to Sprite for decades.
Mario Tama/Getty Images

Pepsi takes aim at health-conscious consumers

Feb 18, 2019
In an attempt to steal market share from rival Coca-Cola, Pepsi is making investments in healthier, less sugary beverages.
In an attempt to steal market share from rival Coca-Cola, Pepsi is making investments in healthier, less sugary beverages.
stocksnapper/iStock/Getty Images Plus
The Super Bowl is being held in Atlanta this year, which is the hometown of Coca Cola, but Pepsi is an official sponsor of the game.
George Frey/Getty Images

Companies have less leeway in missteps on race

Jan 9, 2018
An H&M ad with a black boy in a hoodie that said “Coolest Monkey in the Jungle” has been called out as racially insensitive and has led to calls of a boycott. It’s just the latest in a series of similar missteps from companies like Dove, Pepsi and Nivea that consumers are less willing to […]

Diet soda sales fizzle as health-conscious consumers turn to other drinks

Oct 5, 2017
Today we want beverages with “ingredients you can pronounce.”
By the end of 1983, Diet Coke was the top diet drink in the country.
George Frey/Getty Images

Companies use ads to pitch issues over products

Aug 8, 2017
Tackling social problems in campaigns can be tricky. Just ask Pepsi.
Procter and Gamble's "The Talk."
Proctor & Gamble ad screen shot

For public good, not for profit.

As soda sales lose their fizz, Pepsico looks to healthier drinks and snacks

Jul 11, 2017
PepsiCo reports second quarter earnings today. The snack and beverage conglomerate has consistently beaten estimates in recent quarters — even as Americans drink less soda than they have in three decades. Can PepsiCo keep the streak going?  Click the audio player above to hear the full story.

Who in their right mind approved this ad?

Jun 13, 2017
'There’s a lot of client engagement and collaboration along the way,' ad executive says.
What would Don Draper do?
Frederick M. Brown/Getty Images

PepsiCo moves away from sugary drinks with premium bottled water brand

Feb 15, 2017
PepsiCo reports its earnings today. It’s a pivotal time for the company as it continues to move away from the shrinking market for sugary drinks and into the growing market sector of bottled water, worth $42 billion last year. This month the company is launching a new premium brand of bottled water – Lifewtr. It’s […]