Stories Tagged as
Pepsi
What happened to Sierra Mist? The marketing of "cool" soda.
by
Matt Levin
Sep 13, 2024
It's not just a matter of taste. Basketball and hip-hop have helped Sprite fend off contenders from PepsiCo for years.
Pepsi takes aim at health-conscious consumers
by
Renata Sago
Feb 18, 2019
In an attempt to steal market share from rival Coca-Cola, Pepsi is making investments in healthier, less sugary beverages.
Pepsi comes to Coke's hometown of Atlanta for the Super Bowl
Feb 1, 2019
Pepsi is on Coke's home turf.
Woman, minority, trailblazer: Indra Nooyi is leaving Pepsico
Aug 6, 2018
Nooyi has been with PepsiCo Inc. for 24 years and held the top job for 12.
Companies have less leeway in missteps on race
by
Renata Sago
Jan 9, 2018
An H&M ad with a black boy in a hoodie that said “Coolest Monkey in the Jungle” has been called out as racially insensitive and has led to calls of a boycott. It’s just the latest in a series of similar missteps from companies like Dove, Pepsi and Nivea that consumers are less willing to […]
Diet soda sales fizzle as health-conscious consumers turn to other drinks
Oct 5, 2017
Today we want beverages with “ingredients you can pronounce.”
Companies use ads to pitch issues over products
Aug 8, 2017
Tackling social problems in campaigns can be tricky. Just ask Pepsi.
For public good, not for profit.
As soda sales lose their fizz, Pepsico looks to healthier drinks and snacks
Jul 11, 2017
PepsiCo reports second quarter earnings today. The snack and beverage conglomerate has consistently beaten estimates in recent quarters — even as Americans drink less soda than they have in three decades. Can PepsiCo keep the streak going? Click the audio player above to hear the full story.
Who in their right mind approved this ad?
Jun 13, 2017
'There’s a lot of client engagement and collaboration along the way,' ad executive says.
PepsiCo moves away from sugary drinks with premium bottled water brand
Feb 15, 2017
PepsiCo reports its earnings today. It’s a pivotal time for the company as it continues to move away from the shrinking market for sugary drinks and into the growing market sector of bottled water, worth $42 billion last year. This month the company is launching a new premium brand of bottled water – Lifewtr. It’s […]