Support the fact-based journalism you rely on with a donation to Marketplace today. Give Now!

How 'Ivy' clothes became a century-spanning fashion mainstay

Dec 19, 2022
"Ivy was a huge clothing phenomenon in the mid-20th century," said Avery Trufelman, host of the podcast "Articles of Interest." "And over time, it evolved into what was in the '70s and '80s called 'preppy style,' and what I argue now almost has no name at all."
"In the 20th century, we went from wanting to look rich to wanting to look cool," said Avery Trufelman. "And the weird thing about it is preppy clothes have changed with all of these trends."
Spencer Platt/Getty Images