Slate writer Dan Kois said "yes" to most of the publicity emails he got in a single day. In return, he got a firsthand look at how the publicity business works.
Boeing faces a tough public relations challenge in the coming months, following two crashes and the grounding of its 737 planes. The question is, how will the company control the messaging to the air-faring public? Marketplace host Kai Ryssdal spoke to Felicia Miller, professor of marketing at Marquette University, about the company’s PR strategy. Click […]
