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Pumping Iron

"Pumping Iron"

How “Pumping Iron” influenced the bodybuilding industry

by David Brancaccio and Erika Soderstrom
Jan 12, 2023
Investors originally thought the documentary was boring, so the filmmakers added drama and conflict.
A screenshot of packaging for "Pumping Iron." The marketing tactics behind the documentary, which featured Schwarzenegger and bodybuilder-actor Lou Ferrigno, affected the sport for decades to come.
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