Stories Tagged as
Rebranding
McDonald's orders a fast-food quick-fix
by
Annie Baxter
Jan 29, 2015
New CEO Steve Easterbrook has a lot on his plate — but can McDonald's be saved?
Lean times for the weight-loss industry
by
Noel King
Dec 31, 2014
People are forgoing diet foods and turning to counseling instead.
(Michael Loccisano/Getty Images/Jenny Craig)
Can curried crust and balsamic drizzle help Pizza Hut?
Nov 18, 2014
The chain hopes to get back on track by letting customers design their own pies.
Frack that! Oil tries to own a word that rallies critics
Oct 8, 2014
An industry group wants to reclaim a term from opponents of oil drilling.
Is it time to rename the Common Core?
by
Jonah Newman
Aug 25, 2014
People like what's in the Common Core much better when it's not called "Common Core."
Alcoa wants to be known for more than aluminum
Jul 9, 2014
Alcoa's bid to brand itself an "innovation powerhouse" recalls its roots.
White House changes course on the word 'Obamacare'
Nov 21, 2013
Many would say that the unveiling of Obamacare has been one of the worst product launches in history.
For public good, not for profit.
What difference does Pepsi's new bottle make?
Mar 22, 2013
It's about the fizz, the grip, the masculine appeal, say beverage analysts