Support the fact-based journalism you rely on with a donation to Marketplace today. Give Now!

More businesses are asking us to "round up" for charity. How much change does it take to make change?

Mar 28, 2022
Research finds more people will agree to round a purchase up for charity than give a whole dollar. The reason: It hurts less.
Research shows that consumers are more inclined to "round up" purchases for charity at checkout than they are to donate a full dollar.
Al Bello/Getty Images