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Skimpflation

The "sneaky practice" of shrinkflation has been driving up your grocery bills for years

by Kai Ryssdal and Sarah Leeson
Jan 4, 2023
Shrinkflation means getting less product for the same price, and it's not going away anytime soon.
Shrinkflation is a tactic manufacturers use to pass on price increases to consumers. For instance: quietly reducing the number of squares of toilet paper per roll.
Olivier Douliery/AFP via Getty Images
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