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Sneakers

The sportswear industry is booming, but Nike is having a hard time riding the wave

by Daniel Ackerman
Jun 27, 2024
Newer brands are eroding the brand's cool value.
Newer, trendy brands like Hoka, Lululemon and On Running are trying to chip away at Nike's market share of the sneaker business.
Justin Sullivan/Getty Images
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Why are sports brands overstocked?

by Elizabeth Trovall
Mar 13, 2024
Adidas posted an annual loss for the first time in more than 30 years, citing inventory issues.
Shifting consumer trends often leave companies like Adidas stuck with too much of the wrong product, says Sonia Lapinsky of AlixPartners.
Justin Sullivan/Getty Images
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A Tulsa sneaker store deals with a down market

by Sean McHenry
Oct 24, 2023
"There are opportunities in down markets," said owner Venita Cooper, whose entrepreneurial abilities could help her tackle the challenge.
"I love sneakers, but I also just really love markets," said Venita Cooper of Silhouette Sneakers & Art. "And there are opportunities to be had in down markets."
Ed Jones/AFP via Getty Images
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The sneaker market is evolving, and Nike is running to keep up

by Kristin Schwab
Oct 4, 2023
While the industry used to be all about the look — think Air Jordans — now it’s about the technology.
World-record breaker Tigist Assefa, right, poses with the Adidas Adizero Adios Pro Evo 1, a shoe that weighs less than a third of a pound, costs $500 and is designed to be worn once.
Luciano Lima/Getty Images
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On Tulsa's Black Wall Street, shop owner finds inspiration in local sports history

by Sean McHenry
Jun 15, 2023
Venita Cooper, owner of Silhouette Sneakers & Art, recently released an apparel line inspired by the Tulsa Fast Breakers.
A mural pays tribute to the Greenwood district's onetime identity as Black Wall Street.
Seth Herald/AFP via Getty Images
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A Tulsa sneakers store plans for a year of uncertainty

by Sean McHenry
Feb 28, 2023
For Venita Cooper, owner of Silhouette Sneakers & Art, business is up. But will it last? "The big challenge is just trying to keep engagement," she says.
Venita Cooper, owner of Silhouette Sneakers & Art, at a Valentine's Day event for the store.
Courtesy Gary Mason
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Over the holidays, retailers faced inventory woes and harsh winter weather

by Sean McHenry
Jan 5, 2023
Three retailers from across the country share how they did over the holiday shopping season.
"We definitely saw more late shoppers this year than in previous years, especially the week before Christmas," said Eric Champlin, co-owner of Trailful Outdoor Company in Hiawassee, Georgia.
Mario Tama/Getty Images
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Race and Economy

A sneakers store builds a bridge where Black Wall Street once stood

by Sean McHenry
Dec 15, 2022
Venita Cooper says Silhouette Sneakers & Art is "destination retail." But the store is helped by tourists visiting the historic site.
"We have a very fraught history of separation and division," Venita Cooper says. "Sneakers is one of those things that really brings people together."
Courtesy Gary Mason
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Sneakers get the high-end art treatment

by Renata Sago
Jul 22, 2019
It was the first auction of its kind for Sotheby's.
A view of sneakers on display for "The Ultimate Sneaker Collection" online auction at Sotheby's on July 15, 2019 in New York City.
Dia Dipasupil/Getty Images
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How does Adidas make shoes in days?

by Kai Ryssdal and Josie Fan
Mar 6, 2018
Making a pair of sneakers is a labor-intensive process, and it could take months. But Adidas is trying to change that. In its newly built Speedfactory in Germany, Adidas is making most parts of the shoes with machines. Marc Bain is a fashion reporter at Quartz and one of the first group of people who […]
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