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Sponsors

There's a spotlight on women's sports. Brands are tapping in.

by Savannah Peters
Sep 30, 2024
The wave of new sponsorship money comes in part from big corporate names. Newcomers are also seizing the opportunity.
Two Kansas City Current players celebrate at a home game on March 16, 2024. As women's sports gain popularity, brands have become more interested in sponsorships.
Jamie Squire/Getty Images
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Nike's new ad celebrates the Women's World Cup. Don't tell Adidas.

by Marielle Segarra
Jun 3, 2019
The German company is the tournament's official sponsor. The U.S. company isn't.
FRANCK FIFE/AFP/Getty Images
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Rejuvenated Tiger Woods makes the golf economy hum

by Andy Uhler
Apr 3, 2018
After a string of well-publicized personal struggles including infidelity, DUI, addiction and rehab, not to mention four back surgeries in three years, Tiger Woods is back and playing pretty well. And when Tiger Woods is good, things are good in golf. TV ratings pick up, sponsors get happy and it all adds up to a […]
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Music festivals win big for fans, organizers, sponsors

by Ashley Milne-Tyte
Jun 2, 2016
With 800+ festivals per year, their popularity is growing — as are profits.
Festival-goers at the 2016 Coachella Valley Music & Arts Festival.
David McNew/Getty Images for Coachella
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Sponsors give FIFA a red card

by Sally Herships
Oct 8, 2015
FIFA head Seth Blatter is suspended, as advertisers threaten to bolt the sport.
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