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Sponsorship deals

The 2024 Paralympic Games are seeing a wave of investment

by Savannah Peters
Aug 30, 2024
The advent of social media has expanded the pool of sponsorship dollars. A record number of networks will cover this year’s events.
Athletes from Kazakhstan and France compete in sitting volleyball during the 2024 Paralympic Games. Paralympic ad sales are up 60% over the Tokyo games in 2021, NBC reported.
Elsa/Getty Images
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