Many Americans are almost defiantly indifferent to the World Cup, leaving companies to aim their soccer marketing at fans of non-US teams. No. 1 on the list: Mexico. Nate DiMeo has the story.
The World Cup kicks off today in Germany. Adidas has traditionally dominated the soccer arena. But as Marketplace's Tess Vigeland reports, Nike is making a bigger push than ever to win over the sport's fans.
The World Cup kicks off today in Germany. Soccer's quadrennial world championship tournament is an advertising bonanza in most countries. With one notable exception. Curt Nickisch tells us why.
Business of sports expert David Carter and host Mark Austin Thomas discuss how the World Cup soccer tournament could spark greater interest in US professional soccer.
The Florida Marlins have one of the worst records in baseball this season. But losing might actually be a winning business strategy for the Marlins management. Ethan Lindsey explains.
As the WNBA prepares to kick off its 10th season this weekend, business of sports expert David Carter talks to host Mark Austin Thomas about the challenges faced by women's professional sports leagues.
Business-of-sports commentator Diana Nyad talks to host Tess Vigeland about the growing tension between big-money college athletics and the unpaid athletes who play the games.
Business of sports expert David Carter talks to host Mark Austin Thomas about what Yum Brands hopes to get from its sponsorship of Saturday's Kentucky Derby.
