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The sportswear industry is booming, but Nike is having a hard time riding the wave

Jun 27, 2024
Newer brands are eroding the brand's cool value.
Newer, trendy brands like Hoka, Lululemon and On Running are trying to chip away at Nike's market share of the sneaker business.
Justin Sullivan/Getty Images

Adidas trying to figure out what to do with Reebok

Dec 15, 2020
Reebok turned a profit in 2018 but the success was short-lived.
Reebok athletic shoes on display in 2019. The sportswear industry has become more competitive since Adidas acquired the brand.
Cindy Ord/Getty Images for Chromat