Skip to content
Listen
Newsletters
Shows
Marketplace
Marketplace Morning Report
Marketplace Tech
Make Me Smart
This is Uncomfortable
The Uncertain Hour
How We Survive
Financially Inclined
Million Bazillion
Marketplace Minute®
Corner Office from Marketplace
Marketplace Logo
Newsletters
Shows
Marketplace
Marketplace Morning Report
Marketplace Tech
Make Me Smart
This is Uncomfortable
The Uncertain Hour
How We Survive
Financially Inclined
Million Bazillion
Marketplace Minute®
Corner Office from Marketplace
Facebook
Instagram
Youtube
TikTok
Donate
Search
Menu
Menu
Search
Explore
Latest Stories
Our Shows
Collections
Smart Speaker Skills
Music
Corrections
Company
About Us
Staff
Ethics Policy
Submissions
FAQs
Careers
Support Us
Individuals
Corporate Sponsorship
Foundations
Shop
Follow Us
Facebook
Instagram
Youtube
TikTok
Newsletters
Events
Talk to Us
Adventures in Housing
I've Always Wondered ...
Election 2024
My Analog Life
Your browser does not support the audio format.
Loading...
More From This Show
0:00
/
0:00
0% played
"How We Survive": Kai Ryssdal visits the frontlines where national security meets climate change.
Listen Now
Stories Tagged as
Sprite
What happened to Sierra Mist? The marketing of "cool" soda.
by
Matt Levin
Sep 13, 2024
It's not just a matter of taste. Basketball and hip-hop have helped Sprite fend off contenders from PepsiCo for years.
Mario Tama/Getty Images
Listen
LISTEN
Download
Download
READ MORE
READ MORE
HTML EMBED:
<iframe id="mp_1172016" title="Marketplace Embed" src="https://www.marketplace.org/2024/09/13/what-happened-to-sierra-mist-the-marketing-of-cool-soda//popout" frameborder="0" width="100%" height="240px"></iframe>
COPY
EMBED
EMBED
Share Now on:
Facebook
Twitter
LinkedIn
Email
https://www.marketplace.org/2024/09/13/what-happened-to-sierra-mist-the-marketing-of-cool-soda/
COPY THE LINK
SHARE
SHARE
Subscribe Using:
Apple
Spotify
Amazon Music
Stitcher
RSS
SUBSCRIBE
SUBSCRIBE
