Streaming

Media companies are leaning more into digital assets like streaming as advertisers continue to shy away from investing in broadcast television.

Comcast was unable to reach a deal this week on carriage with the owner of 18 regional sports networks.

Amazon Prime, Apple TV+ and Netflix want to expand their live sports offerings. The deal can be worth tens of billions of dollars.

Paramount says it'll continue several experiments it began in response to strike-related production shutdowns last year — because they had proven successful at cutting costs.

Walmart's acquisition of the smart TV maker would give it significant access to streaming data from ads — the kind that tracks what people buy

According to consumer-reported incidents on the website DownDetector, issues with the Paramount+ app spiked during pre-game coverage and continued throughout the bowl. Paramount+ says that only a small number of users were affected.

Sports content "drives eyeballs," and advertisers know it.

Streaming services are a relatively new territory for political advertising regulation.

A $15-a-month subscription may be more attractive than dropping $500 on a console.

CNN and ESPN are looking at more streaming in their futures.