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Super bowl ads

In this year's Super Bowl ads, brands are mostly playing it safe

by David Brancaccio and Alex Schroeder
Feb 9, 2024
Don't expect to see much political messaging in this year's Super Bowl ads. And definitely don't expect to see much on crypto.
BMW's commercial featuring actor Christopher Walken is among the funnier ads this year.
Screenshot via YouTube
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How the Puppy Bowl became a marketing juggernaut in its own right

by Janet Nguyen
Feb 10, 2023
The hotly anticipated canine sporting event, which runs counter to the Super Bowl, will return for its 19th year this Sunday.
Josh Allenhound, who comes from Buddy’s Second Chance Rescue in New York, will compete this Sunday on Team Fluff.
Elias Weiss Friedman/Animal Planet/Discovery +
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What's in store with this year's Super Bowl commercials?

by David Brancaccio and Jarrett Dang
Feb 10, 2023
Expect brands to team up for ads, and a special surprise from Blockbuster.
Super Bowl LVII signage in Phoenix, Arizona. This year's commercials will likely make little to light reference to stressful economic conditions face by many Americans, says Ad Age editor Jeanine Poggi.
Christian Petersen/Getty Images
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Super Bowl to highlight marriage of crypto and sports

by Matt Levin
Feb 11, 2022
Expect to see lots of commercials for a relative newcomer on the very expensive Super Bowl ad scene: crypto.
A screenshot from YouTube show's Tom Brady's commercial with FTX , a cryptocurrency exchange.
YouTube
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Everything you need to know about this year’s Super Bowl ads

by David Brancaccio and Erika Soderstrom
Feb 11, 2022
You won’t escape talk of NFTs, crypto or the metaverse come Sunday.
The Super Bowl is a major event for brands.
Photo by OLIVIER DOULIERY/AFP via Getty Images
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For Super Bowl LV ads, some brands take the bench, others ready for debut

by David Brancaccio and Erika Soderstrom
Feb 5, 2021
Super Bowl regular Budweiser will skip the big day. Companies like Robinhood and DoorDash want to boost brand awareness.
An aerial view of Raymond James Stadium ahead of Super Bowl LV on January 31, 2021 in Tampa, Florida.
Mike Ehrmann/Getty Images
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Coke, Audi and Budweiser will sit out the Super Bowl

by Kristin Schwab
Jan 25, 2021
Between chaos in Washington and coronavirus anxiety, advertisers are worried about tone.
Justin Sullivan/Getty Images
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Why multimillion-dollar Super Bowl ad slots are slower to sell out this year

by Jasmine Garsd
Dec 18, 2020
Many companies are wary of investing that kind of money in an event during a pandemic for multiple reasons.
Fans react while watching the Super Bowl on Feb. 2, 2020. The next Super Bowl will be much different, and advertisers know it.
Philip Pacheco/Getty Images
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After Kobe Bryant's death, advertisers take stock of their Super Bowl campaigns

by David Brancaccio and Erika Soderstrom
Jan 30, 2020
Brands are gearing up for their Super Bowl advertising campaigns, but in the wake of Kobe Bryant’s death, some are changing their approach.
A moment of silence in memory of NBA great Kobe Bryant takes place during Super Bowl Opening Night presented by BOLT24 at Marlins Park on Jan. 27, 2020 in Miami, Florida.
Rob Carr/Getty Images
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Waiter, there's corn syrup in my beer!

by Justin Ho
Feb 4, 2019
Bud Light's Super Bowl ad called out Miller and Coors for using the sweet syrup.
Scott Olson/Getty Images
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