Stories Tagged as
Taobao
Why global investors ask: Where's Jack Ma?
by
Jennifer Pak
Apr 24, 2023
For over two years, the whereabouts of one of China’s leading tech moguls has generated intense interest from the media and global investors. But is it warranted?
In China, livestream sales flourish in time of COVID-19
by
Jennifer Pak
Jul 27, 2020
Struggling retailers hope livestreaming will provide a lifeline. Aspiring influencers don't always strike it rich.
China's livestream sales: How brands reach consumers during COVID-19
by
Jennifer Pak
Apr 6, 2020
Consumer spending plummeted while people stayed home. But Taobao saw livestream sales sessions double on its app.
Marketing to the Chinese LGBT community
by
Adriene Hill
Jun 9, 2015
A subsidiary of Alibaba is sponsoring same-sex couples coming to the U.S. to wed.