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TikTok

Banks in Turmoil

Trying to explain the bank runs? The "takeconomy" might deserve some of the blame.

by Kai Ryssdal and Sean McHenry
Mar 21, 2023
Many factors led to Silicon Valley Bank’s collapse, but content creator Kyla Scanlon says "social media risk" accelerated the slide.
Credit Suisse Chair Axel Lehmann blamed his bank's failure partly on a "social media storm." Content creator Kyla Scanlon highlights the role of social media in the instability that has jolted global finance.
Fabrice Coffrini/AFP via Getty Images
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Ticktock, TikTok: Government agencies are on the clock to purge the app from all devices

by Samantha Fields
Feb 28, 2023
Canada and the EU, too.
"If you talk to some national security experts, they'll tell you the way to think about it is having 100 million little cameras that could be accessed by the Communist Party, running around America," said Jessica Melugin from the Competitive Enterprise Institute about having TikTok on cell phones.
Dan Kitwood/Getty Images
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How does a water bottle go viral — and stay viral?

by Hannah Baggenstoss
Feb 21, 2023
Stanley, the popular drinkware brand, has transitioned from venerable camping staple to TikTok sensation.
A woman with a Stanley tumbler in hand. Short-form social media has accelerated the trend cycle of various products, says marketing professor Justin Huang.
Courtesy Stanley
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Extreme couponing is back. But it's on TikTok this time.

by Kai Ryssdal and Sarah Leeson
Feb 1, 2023
Clipping coupons may be largely digital now, but the deals are still out there. Kayla Burk is teaching a younger generation how to use them.
Kayla Burk, a full-time extreme couponer, makes TikTok explainer videos on how to get discounts.
Karen Bleier/AFP via Getty Images
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As our online behavior changes, companies spend less ad money on Google and Meta

by Kristin Schwab
Jan 4, 2023
Part of the reason: Social media platforms like TikTok are changing the way we shop online.
While Google is still a big part of the ad business, people are turning to sites like Amazon "as a product search engine instead," said Sucharita Kodali, a retail analyst at Forrester.
Fabrice Coffrini/AFP via Getty Images
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Social media platforms are adapting to compete with TikTok. Are their efforts working?

by Sabri Ben-Achour and Erika Soderstrom
Sep 26, 2022
The competition with TikTok may be less about dethroning the app and more about becoming its replacement, says Axios reporter Sara Fischer.
The TikTok logo is displayed outside a TikTok office on Aug. 27, 2020 in Culver City, California.
Photo by Mario Tama/Getty Images
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My Economy

The buzz behind TikTok's viral beekeeping and bee removal business

by Anais Amin and Sarah Menendez
Sep 16, 2022
Erika Thompson owns Texas Bee Works, a beekeeping and bee removal company. Like other small businesses, inflation is adding new challenges.
"I had a [TikTok] video of me doing a bee removal that went viral," says beekeeper Erika Thompson. "And that was the first time my life sort of changed."
Aimee Aubin
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For TikTok maker Kyla Scanlon, it's about making finance fun (and a bit chaotic)

by Kai Ryssdal and Sean McHenry
Sep 7, 2022
Influencer Kyla Scanlon talks about the art of making TikToks on macroeconomics and her battles with algorithms and attention spans.
Kyla Scanlon is the independent economics educator and TikToker behind the "vibecession" theory.
Jarrett Dang/Marketplace
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How companies create and take advantage of viral TikTok trends

by Kristin Schwab
Sep 1, 2022
Companies pay influencers to use their products on TikTok, hoping that the videos will go viral and drive purchases.
Companies pay influencers on TikTok to promote their products in videos.
Philippe Lopez/AFP via Getty Images
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What Instagram's pivot to video means for artists on the platform

by Savannah Maher
Aug 4, 2022
Some creators who depend on the app for their livelihoods may have to adapt their marketing methods.
It can be challenging for creators who rely on the app economically to transform how they market their work.
Josh Edelson/AFP via Getty Images
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