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COVID-19

China's livestream sales: How brands reach consumers during COVID-19

by Jennifer Pak
Apr 6, 2020
Consumer spending plummeted while people stayed home. But Taobao saw livestream sales sessions double on its app.
Songzi during a marathon six-hour livestream broadcast selling cosmetics.
Charles Zhang/Marketplace
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TikTok

TikTok helps songs go viral, but does it make them hits?

by Jasmine Garsd
Feb 12, 2020
Billboard doesn't track plays on TikTok, but viral memes can help drive listens on other platforms.
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TikTok

Here's why Washington is concerned about TikTok

by Scott Tong
Nov 4, 2019
National security officials are reportedly investigating the popular social video app because of its user data practices.
AFP via Getty Images
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