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Stories Tagged as

TV ads

How much do political campaigns know about you? Way more than you might think.

by Kimberly Adams
Dec 20, 2023
Campaigns have access to more data about potential voters than ever and can deliver ads based on microtargeting technology.
People can expect more political ads than ever this year — in more places and on more platforms.
mrolands/ iStock / Getty Images Plus
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TV upfronts went virtual this year. Is that all that changed?

by Kai Ryssdal and Sean McHenry
May 21, 2021
The answer might depend on how much advertisers spend, and where they spend it.
Mindy Kaling speaks onstage at Hulu's Upfront Presentation in 2014. Since last year, upfront presentations have gone virtual.
Michael Loccisano/Getty Images for Hulu
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COVID-19

Big brands are telling TV networks they might not be buying as many ads as planned

by David Brancaccio , Candace Manriquez Wrenn , Rose Conlon and Alex Schroeder
May 13, 2020
More people are at home watching, but there's a lot of uncertainty about the future of TV programming.
As much as $1.5 billion in TV advertising spending could be pulled back.
Pixabay
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COVID-19

Advertisers are trying to adapt to COVID-19

by Kristin Schwab
Apr 3, 2020
It starts with replacing old ads that seem cringeworthy under quarantine.
Advertisers are pivoting to ads that capture the moment with a quiet, contemplative tone that's focused on family.
Joe Klamar/AFP via Getty Images
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Here’s the message brands are sending Fox and customers

by Adriene Hill
Apr 4, 2017
Consumers want their brands to take an authentic stand and do right by society.
Advertisers have started pulling their ads from Fox's "The O'Reilly Factor," hosted by Bill O'Reilly.
Ilya S. Savenok/Getty Images
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Governors are winning the TV ad race

by Nancy Marshall-Genzer
Oct 22, 2014
Spending on gubernatorial races is higher than on Senate contests.
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And the Emmy goes to... Monday!

by Stacey Vanek Smith
Aug 22, 2014
NBC has moved the Emmys from Sunday to Monday... and the reason is all economics.
The Emmys will take place on Monday this year to avoid competition with Sunday Night Football.
Jason Merritt/Getty Images
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Blocking TV ads: The new Whack-a-Mole?

by Queena Kim
Aug 30, 2013
A wireless Internet-connected device that can block any TV ads -- will it change television?
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