With competing content providers like Netflix and Amazon Prime offering binge-worthy content on demand with less commercial interruption, television networks are starting to rethink their advertising model as they roll out “upfronts” presentations next week, where they showcase the fall lineup for advertisers. What’s the right commercials-to-content ratio for network TV these days? And if they […]
Broadcast networks like CBS have found a new source of revenue in fees charged to cable companies, though consumers ultimately pick-up the added costs.
