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Voter data

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TikTok fans and K-pop stans deluge Trump campaign with bad data

by Kimberly Adams
Jun 22, 2020
While it's unclear whether the social media campaign affected turnout at the president's Tulsa rally, fake signups to campaign events can corrupt data used for voter outreach.
The upper section of the BOK Center in Tulsa, Oklahoma, is partially empty as President Donald Trump speaks at his campaign rally on June 20.
Nicholas Kamm/AFP via Getty Images
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Campaigns don't need a Cambridge Analytica to target you

by Kimberly Adams
May 16, 2018
We tagged along with one candidate to see how small campaigns use data.
Hoeber says she's visited just about every town and city in Maryland's 6th District, but she's strategic about exactly which homes she visits.
Kimberly Adams/Marketplace
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Guess what: data is driving political campaigns

by Kai Ryssdal
Mar 2, 2016
How much is data shaping political campaigns these days? Think "800 lb gorilla"
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