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Some colleges are paying current students to post on social media

by Stephanie Hughes

As the number of prospective students shrinks, consultants say it’s especially important for smaller schools that want to expand their brand.

Above, screenshots of Madison Duxbury's Griffluencer TikToks. She's one of Canisius University's cohort of student influencers who help boost her school's appeal to a wider — and younge — audience.

The headwinds facing the higher ed economy

From October 2026: Americans' opinions about the value of a college education are at a 50-year low
From August 2025: Colleges brace for a harsh new reality as higher ed recession — or depression — looms
From August 2025: Thinking about college choice as a financial investment, from"Financially Inclined"
From February 2025: When colleges close, communities take the biggest hit

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The No Surprises Act was originally structured to incentivize doctors and insurers to agree on reasonable prices, but as a last resort, billing disputes are sent to an arbitrator who picks either the doctor’s or insurer’s bid.

How a law to protect patients from surprise billing shifted the cost to employers

Healthcareby Alexandra Olgin

The 2020 No Surprises Act shielded patients from big emergency care bills and set up arbitration to resolve payment disputes. But now the costs are landing on employers.

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