");vwo_$('head').append(_vwo_sel);return vwo_$('head')[0] && vwo_$('head')[0].lastChild;})("HEAD")}}},rules:[{"triggers":["8536409"],"tags":[{"id":"metric","data":{"type":"m","campaigns":[{"g":4,"c":64}]},"metricId":959027},{"id":"metric","data":{"type":"m","campaigns":[{"g":5,"c":48}]},"metricId":959027},{"id":"metric","data":{"type":"m","campaigns":[{"g":4,"c":65}]},"metricId":959027},{"id":"metric","data":{"type":"m","campaigns":[{"g":3,"c":39}]},"metricId":959027},{"id":"metric","data":{"type":"m","campaigns":[{"g":3,"c":62}]},"metricId":959027},{"id":"metric","data":{"type":"m","campaigns":[{"g":4,"c":63}]},"metricId":959027}]},{"triggers":["12454056"],"tags":[{"id":"metric","data":{"type":"g","campaigns":[{"g":5,"c":39}]},"metricId":0}]},{"triggers":["8459768"],"tags":[{"id":"metric","data":{"type":"m","campaigns":[{"g":5,"c":64}]},"metricId":951905},{"id":"metric","data":{"type":"m","campaigns":[{"g":2,"c":48}]},"metricId":951905},{"id":"metric","data":{"type":"m","campaigns":[{"g":5,"c":65}]},"metricId":951905},{"id":"metric","data":{"type":"m","campaigns":[{"g":4,"c":39}]},"metricId":951905},{"id":"metric","data":{"type":"m","campaigns":[{"g":5,"c":62}]},"metricId":951905},{"id":"metric","data":{"type":"m","campaigns":[{"g":5,"c":63}]},"metricId":951905}]},{"triggers":["12454059"],"tags":[{"id":"metric","data":{"type":"g","campaigns":[{"g":6,"c":39}]},"metricId":0}]},{"triggers":["12454053"],"tags":[{"priority":4,"id":"runCampaign","data":"campaigns.39"}]},{"triggers":["8639604"],"tags":[{"id":"metric","data":{"type":"m","campaigns":[{"g":1,"c":64}]},"metricId":951908},{"id":"metric","data":{"type":"m","campaigns":[{"g":1,"c":48}]},"metricId":951908},{"id":"metric","data":{"type":"m","campaigns":[{"g":1,"c":65}]},"metricId":951908},{"id":"metric","data":{"type":"m","campaigns":[{"g":4,"c":62}]},"metricId":951908},{"id":"metric","data":{"type":"m","campaigns":[{"g":1,"c":63}]},"metricId":951908}]},{"triggers":["12454062"],"tags":[{"id":"metric","data":{"type":"g","campaigns":[{"g":7,"c":39}]},"metricId":0}]},{"triggers":["10589191"],"tags":[{"priority":4,"id":"runCampaign","data":"campaigns.64"},{"priority":4,"id":"runCampaign","data":"campaigns.48"},{"priority":4,"id":"runCampaign","data":"campaigns.62"},{"priority":4,"id":"runCampaign","data":"campaigns.63"}]},{"triggers":["12928443"],"tags":[{"priority":0,"id":"runCampaign","data":"campaigns.65"}]},{"triggers":["8536412"],"tags":[{"id":"metric","data":{"type":"m","campaigns":[{"g":3,"c":64}]},"metricId":959030},{"id":"metric","data":{"type":"m","campaigns":[{"g":4,"c":48}]},"metricId":959030},{"id":"metric","data":{"type":"m","campaigns":[{"g":3,"c":65}]},"metricId":959030},{"id":"metric","data":{"type":"m","campaigns":[{"g":1,"c":39}]},"metricId":959030},{"id":"metric","data":{"type":"m","campaigns":[{"g":2,"c":62}]},"metricId":959030},{"id":"metric","data":{"type":"m","campaigns":[{"g":3,"c":63}]},"metricId":959030}]},{"triggers":["8536415"],"tags":[{"id":"metric","data":{"type":"m","campaigns":[{"g":2,"c":64}]},"metricId":959033},{"id":"metric","data":{"type":"m","campaigns":[{"g":3,"c":48}]},"metricId":959033},{"id":"metric","data":{"type":"m","campaigns":[{"g":2,"c":65}]},"metricId":959033},{"id":"metric","data":{"type":"m","campaigns":[{"g":2,"c":39}]},"metricId":959033},{"id":"metric","data":{"type":"m","campaigns":[{"g":1,"c":62}]},"metricId":959033},{"id":"metric","data":{"type":"m","campaigns":[{"g":2,"c":63}]},"metricId":959033}]},{"triggers":["8"],"tags":[{"priority":3,"id":"prePostMutation"},{"priority":2,"id":"groupCampaigns"}]},{"triggers":["9"],"tags":[{"priority":2,"id":"visibilityService"}]},{"triggers":["2"],"tags":[{"id":"runTestCampaign"}]},{"triggers":["75"],"tags":[{"id":"urlChange"}]},{"triggers":["5"],"tags":[{"id":"checkEnvironment"}]}],pages:{"ec":[{"1625289":{"inc":["o",["url","urlReg","(?i).*"]]}}]},pagesEval:{"ec":[1625289]},stags:{}}})(); ;;var commonWrapper=function(argument){if(!argument){argument={valuesGetter:function(){return{}},valuesSetter:function(){},verifyData:function(){return{}}}}const getVisitorUuid=function(){if(window._vwo_acc_id>=1037725){return window.VWO&&window.VWO.get("visitor.id")}else{return window.VWO._&&window.VWO._.cookies&&window.VWO._.cookies.get("_vwo_uuid")}};var pollInterval=100;var timeout=6e4;return function(){var accountIntegrationSettings={};var _interval=null;function waitForAnalyticsVariables(){try{accountIntegrationSettings=argument.valuesGetter();accountIntegrationSettings.visitorUuid=getVisitorUuid()}catch(error){accountIntegrationSettings=undefined}if(accountIntegrationSettings&&argument.verifyData(accountIntegrationSettings)){argument.valuesSetter(accountIntegrationSettings);return 1}return 0}var currentTime=0;_interval=setInterval((function(){currentTime=currentTime||performance.now();var result=waitForAnalyticsVariables();if(result||performance.now()-currentTime>=timeout){clearInterval(_interval)}}),pollInterval)}}; var pushBasedCommonWrapper=function(argument){var firedCamp={};if(!argument){argument={integrationName:"",getExperimentList:function(){},accountSettings:function(){},pushData:function(){}}}return function(){window.VWO=window.VWO||[];const getVisitorUuid=function(){if(window._vwo_acc_id>=1037725){return window.VWO&&window.VWO.get("visitor.id")}else{return window.VWO._&&window.VWO._.cookies&&window.VWO._.cookies.get("_vwo_uuid")}};var sendDebugLogsOld=function(expId,variationId,errorType,user_type,data){try{var errorPayload={f:argument["integrationName"]||"",a:window._vwo_acc_id,url:window.location.href,exp:expId,v:variationId,vwo_uuid:getVisitorUuid(),user_type:user_type};if(errorType=="initIntegrationCallback"){errorPayload["log_type"]="initIntegrationCallback";errorPayload["data"]=JSON.stringify(data||"")}else if(errorType=="timeout"){errorPayload["timeout"]=true}if(window.VWO._.customError){window.VWO._.customError({msg:"integration debug",url:window.location.href,lineno:"",colno:"",source:JSON.stringify(errorPayload)})}}catch(e){window.VWO._.customError&&window.VWO._.customError({msg:"integration debug failed",url:"",lineno:"",colno:"",source:""})}};var sendDebugLogs=function(expId,variationId,errorType,user_type){var eventName="vwo_debugLogs";var eventPayload={};try{eventPayload={intName:argument["integrationName"]||"",varId:variationId,expId:expId,type:errorType,vwo_uuid:getVisitorUuid(),user_type:user_type};if(window.VWO._.event){window.VWO._.event(eventName,eventPayload,{enableLogs:1})}}catch(e){eventPayload={msg:"integration event log failed",url:window.location.href};window.VWO._.event&&window.VWO._.event(eventName,eventPayload)}};const callbackFn=function(data){if(!data)return;var expId=data[1],variationId=data[2],repeated=data[0],singleCall=0,debug=0;var experimentList=argument.getExperimentList();var integrationName=argument["integrationName"]||"vwo";if(typeof argument.accountSettings==="function"){var accountSettings=argument.accountSettings();if(accountSettings){singleCall=accountSettings["singleCall"];debug=accountSettings["debug"]}}if(debug){sendDebugLogs(expId,variationId,"intCallTriggered",repeated)}if(singleCall&&(repeated==="vS"||repeated==="vSS")||firedCamp[expId]){return}window.expList=window.expList||{};var expList=window.expList[integrationName]=window.expList[integrationName]||[];if(expId&&variationId&&["VISUAL_AB","VISUAL","SPLIT_URL"].indexOf(_vwo_exp[expId].type)>-1){if(experimentList.indexOf(+expId)!==-1){firedCamp[expId]=variationId;var visitorUuid=getVisitorUuid();var pollInterval=100;var currentTime=0;var timeout=6e4;var user_type=_vwo_exp[expId].exec?"vwo-retry":"vwo-new";var interval=setInterval((function(){if(expList.indexOf(expId)!==-1){clearInterval(interval);return}currentTime=currentTime||performance.now();var toClearInterval=argument.pushData(expId,variationId,visitorUuid);if(debug&&toClearInterval){sendDebugLogsOld(expId,variationId,"",user_type);sendDebugLogs(expId,variationId,"intDataPushed",user_type)}var isTimeout=performance.now()-currentTime>=timeout;if(isTimeout&&debug){sendDebugLogsOld(expId,variationId,"timeout",user_type);sendDebugLogs(expId,variationId,"intTimeout",user_type)}if(toClearInterval||isTimeout){clearInterval(interval)}if(toClearInterval){window.expList[integrationName].push(expId)}}),pollInterval||100)}}};window.VWO.push(["onVariationApplied",callbackFn]);window.VWO.push(["onVariationShownSent",callbackFn])}}; var surveyDataCommonWrapper=function(argument){if(!argument){argument={getCampaignList:function(){return[]},surveyStatusChange:function(){},answerSubmitted:function(){}}}return function(){window.VWO=window.VWO||[];function getValuesFromAnswers(answers){var values=[];for(var i=0;i=timeout;if(toClearInterval||isTimeout){clearInterval(interval)}}),pollInterval)}}window.VWO.push(["onSurveyShown",function(data){commonSurveyCallback(data,argument.surveyStatusChange,"surveyShown")}]);window.VWO.push(["onSurveyCompleted",function(data){commonSurveyCallback(data,argument.surveyStatusChange,"surveyCompleted")}]);window.VWO.push(["onSurveyAnswerSubmitted",function(data){commonSurveyCallback(data,argument.answerSubmitted,"surveySubmitted")}])}}; (function(){var VWOOmniTemp={};window.VWOOmni=window.VWOOmni||{};for(var key in VWOOmniTemp)Object.prototype.hasOwnProperty.call(VWOOmniTemp,key)&&(window.VWOOmni[key]=VWOOmniTemp[key]);;})();(function(){window.VWO=window.VWO||[];var pollInterval=100;var _vis_data={};var intervalObj={};var analyticsTimerObj={};var experimentListObj={};window.VWO.push(["onVariationApplied",function(data){if(!data){return}var expId=data[1],variationId=data[2];if(expId&&variationId&&["VISUAL_AB","VISUAL","SPLIT_URL"].indexOf(window._vwo_exp[expId].type)>-1){}}])})();; ;var vD=VWO.data||{};VWO.data={content:{"fns":{"list":{"vn":1,"args":{"1":{}}}}},as:"r5.visualwebsiteoptimizer.com",dacdnUrl:"https://dev.visualwebsiteoptimizer.com",accountJSInfo:{"rp":30,"pc":{"t":0,"a":0},"ts":1744229014,"noSS":false}};for(var k in vD){VWO.data[k]=vD[k]};;var gcpfb=function(a,loadFunc,status,err,success){function vwoErr() {_vwo_err({message:"Google_Cdn failing for " + a + ". Trying Fallback..",code:"cloudcdnerr",status:status});} if(a.indexOf("/cdn/")!==-1){loadFunc(a.replace("cdn/",""),err,success); vwoErr(); return true;} else if(a.indexOf("/dcdn/")!==-1&&a.indexOf("evad.js") !== -1){loadFunc(a.replace("dcdn/",""),err,success); vwoErr(); return true;}};window.VWO=window.VWO || [];window.VWO._= window.VWO._ || {};window.VWO._.gcpfb=gcpfb;;var d={cookie:document.cookie,URL:document.URL,referrer:document.referrer};var w={VWO:{_:{}},location:{href:window.location.href,search:window.location.search},_vwoCc:window._vwoCc};;window._vwo_cdn="https://dev.visualwebsiteoptimizer.com/cdn/";window._vwo_apm_debug_cdn="https://dev.visualwebsiteoptimizer.com/cdn/";window.VWO._.useCdn=true;window.vwo_eT="br";window._VWO=window._VWO||{};window._VWO.fSeg={};window._VWO.dcdnUrl="/dcdn/settings.js";window.VWO.sTs=1744225897;window._VWO._vis_nc_lib=window._vwo_cdn+"edrv/nc-479020701b03a67ac82563c903685a3dbr.js";var loadWorker=function(url){_vwo_code.load(url, { dSC: true, onloadCb: function(xhr,a){window._vwo_wt_l=true;if(xhr.status===200 ||xhr.status===304){var code="var window="+JSON.stringify(w)+",document="+JSON.stringify(d)+";window.document=document;"+xhr.responseText;var blob=new Blob([code||"throw new Error('code not found!');"],{type:"application/javascript"}),url=URL.createObjectURL(blob);window.mainThread={webWorker:new Worker(url)};window.vwoChannelFW=new MessageChannel();window.vwoChannelToW=new MessageChannel();window.mainThread.webWorker.postMessage({vwoChannelToW:vwoChannelToW.port1,vwoChannelFW:vwoChannelFW.port2},[vwoChannelToW.port1, vwoChannelFW.port2]);if(!window._vwo_mt_f)return window._vwo_wt_f=true;_vwo_code.addScript({text:window._vwo_mt_f});delete window._vwo_mt_f}else{if(gcpfb(a,loadWorker,xhr.status)){return;}_vwo_code.finish("&e=loading_failure:"+a)}}, onerrorCb: function(a){if(gcpfb(a,loadWorker)){return;}window._vwo_wt_l=true;_vwo_code.finish("&e=loading_failure:"+a);}})};loadWorker("https://dev.visualwebsiteoptimizer.com/cdn/edrv/worker-1c9fee42429b92a40520b9e729427a4cbr.js");;var _vis_opt_file;var _vis_opt_lib;if(window.VWO._.allSettings.dataStore.previewExtraSettings!=undefined&&window.VWO._.allSettings.dataStore.previewExtraSettings.isSurveyPreviewMode){var surveyHash=window.VWO._.allSettings.dataStore.plugins.LIBINFO.SURVEY_DEBUG_EVENTS.HASH;var param1="evad.js?va=";var param2="&d=debugger_new";var param3="&sp=1&a=940895&sh="+surveyHash;_vis_opt_file=vwoCode.use_existing_jquery&&typeof vwoCode.use_existing_jquery()!=="undefined"?vwoCode.use_existing_jquery()?param1+"vanj"+param2:param1+"va_gq"+param2:param1+"edrv/va_gq-490eab2ac216e9c16b808566fe50395fbr.js"+param2;_vis_opt_file=_vis_opt_file+param3;_vis_opt_lib="https://dev.visualwebsiteoptimizer.com/dcdn/"+_vis_opt_file}else if(window.VWO._.allSettings.dataStore.mode!=undefined&&window.VWO._.allSettings.dataStore.mode=="PREVIEW"){ var path1 = 'edrv/pd_'; var path2 = window.VWO._.allSettings.dataStore.plugins.LIBINFO.EVAD.HASH + ".js"; ;_vis_opt_file=vwoCode.use_existing_jquery&&typeof vwoCode.use_existing_jquery()!=="undefined"?vwoCode.use_existing_jquery()?path1+"vanj"+path2:path1+"va_gq"+path2:path1+"edrv/va_gq-490eab2ac216e9c16b808566fe50395fbr.js"+path2;_vis_opt_lib="https://dev.visualwebsiteoptimizer.com/cdn/"+_vis_opt_file}else{_vis_opt_file=vwoCode.use_existing_jquery&&typeof vwoCode.use_existing_jquery()!=="undefined"?vwoCode.use_existing_jquery()?"edrv/vanj-8871eee5401758fb6066fb706f4a8fd5br.js":"edrv/va_gq-490eab2ac216e9c16b808566fe50395fbr.js":"edrv/va_gq-490eab2ac216e9c16b808566fe50395fbr.js"}window._vwo_library_timer=setTimeout((function(){vwoCode.removeLoaderAndOverlay&&vwoCode.removeLoaderAndOverlay();vwoCode.finish()}),vwoCode.library_tolerance&&typeof vwoCode.library_tolerance()!=="undefined"?vwoCode.library_tolerance():2500),_vis_opt_lib=typeof _vis_opt_lib=="undefined"?window._vwo_cdn+_vis_opt_file:_vis_opt_lib;var loadLib=function(url){_vwo_code.load(url, { dSC: true, onloadCb:function(xhr,a){window._vwo_mt_l=true;if(xhr.status===200 || xhr.status===304){if(!window._vwo_wt_f)return window._vwo_mt_f=xhr.responseText;_vwo_code.addScript({text:xhr.responseText});delete window._vwo_wt_f;}else{if(gcpfb(a,loadLib,xhr.status)){return;}_vwo_code.finish("&e=loading_failure:"+a);}}, onerrorCb: function(a){if(gcpfb(a,loadLib)){return;}window._vwo_mt_l=true;_vwo_code.finish("&e=loading_failure:"+a);}})};loadLib(_vis_opt_lib);VWO.load_co=function(u,opts){return window._vwo_code.load(u,opts);};;;}}catch(e){_vwo_code.finish();_vwo_code.removeLoaderAndOverlay&&_vwo_code.removeLoaderAndOverlay();_vwo_err(e);window.VWO.caE=1}})();

Marketplace®

Daily business news and economic stories

As more pay with plastic, swipe fees take a bite out of bottom lines

Roughly 80% of credit card transactions go through Visa or Mastercard, according to Erika Polmar of the Independent Restaurant Coalition.
Roughly 80% of credit card transactions go through Visa or Mastercard, according to Erika Polmar of the Independent Restaurant Coalition.
Justin Sullivan/Getty Images

More than 60% of all purchases last year were made with a credit or debit card, according to the Federal Reserve. That’s up from 45% in 2016. That means big money for credit card companies, which made more than $187 billion last year in processing fees alone.

For businesses that take credit cards — especially smaller ones — it’s an increasingly large expense.

Mac Hay owns a bunch of seafood restaurants and markets on Cape Cod in Massachusetts, and he said that credit card swipe fees are sort of like taxes.

“You just kinda take it as a fact. It’s sort of like, ‘Well, I guess we’re going to have to pay them. We’re going to have to pay the credit card processing fees,'” he said.

More than 90% of his customers pay with a card. It’s not like he’s not going to take them, so he doesn’t think about it much.

That is until the end of the month comes around, “and I see what we pay in credit card fees — it’s astronomical.”

Restaurants tend to have thin profit margins — maybe 5% or 10%.

For many, paying between 2% and 4% of every sale to process a card is tough, according to Erika Polmar, executive director and a cofounder of the Independent Restaurant Coalition.

“I talked to a restaurant last week who is paying $15,000 in swipe fees a month,” she said.

Bigger businesses can often negotiate slightly lower fees, but small ones don’t have the leverage.

Plus, “Visa and Mastercard dominate the credit card market in the U.S.,” Polmar said. “80% of credit card transactions are going through those two processors.”

So, she added, there’s not much pressure to offer competitive rates.

Related Topics

Latest Episodes

View All Shows
  • Marketplace Morning Report
    4 hours ago
    6:59
  • Marketplace Tech
    10 hours ago
    9:51
  • Make Me Smart
    a day ago
    23:06
  • Marketplace
    a day ago
    25:34
  • Financially Inclined
    5 days ago
    12:00
  • How We Survive
    10 hours ago
    26:17