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Jul 3, 2019

How to build a streetwear brand without selling out

Bobby Kim, co-founder of The Hundreds, explains why his brand has persevered in the volatile business of fashion in his new book “This Is Not a T-Shirt.”

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Bobby Kim, a.k.a. Bobby Hundreds, co-founder of the streetwear brand The Hundreds.
Bobby Kim, a.k.a. Bobby Hundreds, co-founder of the streetwear brand The Hundreds.
Steven Byeon

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How to build a streetwear brand without selling out