11/02/2017: The dollar value of a "like"
During the election, 146 million people on Facebook and Instagram might have been reached by Russian-linked political ads. Facebook and other social media companies are reliant on ad revenue to survive. So their business model is also the very thing that allows misinformation to spread. Marketplace Tech host Molly Wood talks with Geoffrey Parker, one of the authors of the book “Platform Revolution,” about the value of a “like.”
During the election, 146 million people on Facebook and Instagram might have been reached by Russian-linked political ads. Facebook and other social media companies are reliant on ad revenue to survive. So their business model is also the very thing that allows misinformation to spread. Marketplace Tech host Molly Wood talks with Geoffrey Parker, one of the authors of the book “Platform Revolution,” about the value of a “like.”
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