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The early bird gets the worm
Sep 22, 2023

The early bird gets the worm

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When it comes to dinner reservations, 6 p.m. is the new 8 p.m. In other food news, franchises roll with the economic changes and orange egg yolks may be a marketing ruse.

Segments From this episode

The Weekly Wrap

by Kai Ryssdal

“Marketplace” host Kai Ryssdal talks with Jeanna Smialek from the New York Times and Sudeep Reddy from Politico to discuss the Fed’s decision to pause interest rate hikes, and what market shocks like the UAW strike might mean for the economy.

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Franchises are big business, but they're adjusting to economic headwinds

by Matt Levin
Sep 22, 2023
Franchisees get help with marketing and branding, but the corporate parent can’t do much about high interest rates and labor costs.
McDonald's royalty fees will rise from 4% to 5% for some franchisees, according to a company email viewed by Marketplace.
Justin Sullivan/Getty Images
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6 p.m. dinner reservations are losing their stigma

by Kristin Schwab
Sep 22, 2023
People are eating earlier everywhere, according to data from Yelp. Lifestyle changes are part of the reason.
The amount of diners making reservations in the 2 p.m. to 5 p.m. window is double what it was pre-pandemic, according to Yelp.
Robert Nickelsberg/Getty Images
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New apartments coming on the market may ease rent inflation, but not the housing shortage

by Henry Epp
Sep 22, 2023
Many of the projects being completed were delayed by the pandemic.
While the overall housing shortage may not be over, new apartment building completion was up in August. Enough new units could help cool rent inflation.
Brandon Bell/Getty Images
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How the orange egg yolk trend was hatched

by Kai Ryssdal and Livi Burdette
Sep 22, 2023
With eggs a more costly commodity, yolks of a richer color have come to signify luxury, writer Marian Bull observes.
Richer-hued yolks are a feast for the eyes to some. They may also signify luxury and "almost purity," says writer Marian Bull.
Brent Lewin/Getty Images
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Music from the episode

State of The Art Gotye
Independent Women, Pt. 1 Destiny's Child
Boy With Luv (feat. Halsey) BTS. Halsey
Conduction Mocky
Magnetism Vacationer
As It Was Harry Styles

The team

Nancy Farghalli Executive Producer
Maria Hollenhorst Producer II
Andie Corban Producer I
Sarah Leeson Producer I
Sean McHenry Director & Associate Producer II
Richard Cunningham Associate Producer I
Dylan Miettinen Associate Digital Producer

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