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Demographics

The Age of Work

In Tennessee county, an aging population means business opportunity

by Kai Ryssdal , Nela Richardson and Andie Corban
Jan 28, 2025
Leisure activities are a big theme with Cumberland County's growing retirement community.
Fairfield Glade has become a popular retirement destination.
Andie Corban/Marketplace
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The Age of Work

Welcome to Cumberland County, Tennessee, the “future” of the U.S. economy

by Kai Ryssdal , Nela Richardson and Maria Hollenhorst
Jan 27, 2025
If demographics are destiny, then what’s happening here is eventually going to play out all over the country.
As the U.S. labor force ages, more and more places are going to look like Cumberland County, Tennessee. Above, a marine in Cumberland County that primarily serves retirees.
Maria Hollenhorst/Marketplace
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The Age of Work

“Retirement’s a wonderful invention — I just love it”

by Kai Ryssdal and Maria Hollenhorst
Jan 24, 2025
As part of our new series, “The Age of Work,” Marketplace is exploring the aging U.S. labor force.
John Conrad, one of Cumberland County’s many retired residents on the Soldier’s Beach Trail, which he helped build.
Maria Hollenhorst/Marketplace
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"Baby chasing" baby boomers move south to be with grandkids

by Amy Scott and Sarah Leeson
Nov 27, 2024
Older Americans have often relocated for warmer weather. But interest in reuniting with family is adding to the demographic shift.
Young and old alike: Many seniors are relocating to enjoy family togetherness.
Per-Anders Pettersson/Getty Images
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By 2050, demographic shifts could mean a very different global economy

by Kai Ryssdal and Sarah Leeson
Aug 10, 2023
Today, nearly a third of Japan's population is over the age of 65. Compared to how much wealthy nations' populations will age in the coming decades though, Japan "is only the tip of the iceberg" says New York Times journalist Lauren Leatherby.
Wealthy economies like those in Europe and East Asia are going to be facing a much smaller working-age population within the next few decades.
Sean Gallup/Getty Images
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U.S. census prepares for a digital count

by Erika Beras
Aug 12, 2019
The 2020 census will be the first to seek information online on a wide scale.
Forms for the 2010 census.
Alex Wong/Getty Images
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For many businesses, good census data is the benchmark

by Jack Stewart
Apr 22, 2019
What happens when the numbers aren't accurate?
Forms for Census 2010 are displayed during an event to promote the census on April 1, 2010 in Washington, DC.
Alex Wong/Getty Images
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Fertility and the economy

How immigration could help a shrinking American labor force

by Sabri Ben-Achour and Marketplace Staff
Jan 29, 2019
Young, productive workers "are the new scarce resource," one expert says.
Immigrants stand for the national anthem before becoming American citizens. Chris Farrell says that datasets often underestimate the positive impact immigrants have on the economy.
John Moore/Getty Images
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Fertility and the economy

Why declining birth rates are a phenomenon in developing countries

by Sabri Ben-Achour
Jan 25, 2019
As part of our mini-series on fertility, we talk to a demographer about why fertility rates are declining in developing countries.
As part of our mini-series on fertility, we talk to a demographer about why fertility rates are declining in developing countries. 
BassittART/Getty Images
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Why do marketers group the public into age categories?

by Andy Uhler
Mar 2, 2018
The Pew Research Center has decided the term millennial is only going to apply to people who were born between 1981 and 1996 … but who made Pew the decider? And what’s the economic value of a demographic label anyway? Click the audio player above to hear the full story. 
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