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Dynamic pricing

FTC investigates companies' use of surveillance pricing

by Samantha Fields
Jul 25, 2024
The Federal Trade Commission wants to know how firms are using surveillance pricing as ever more data on consumers is collected.
Mandel Ngan/AFP via Getty Images
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Dynamic pricing tech may brighten retail bottom lines and put consumers in the dark

by Kristin Schwab and Sofia Terenzio
Jul 8, 2024
"If you don't have any idea when or why a price might change, it creates a sense of urgency and a sense of scarcity," says Amanda Mull at Bloomberg.
Walmart said it will use digital shelf labels in over 2,000 stores by 2026.
Moyo Studio/Getty Images
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“Unhappy hour”: Pubs in the United Kingdom introduce surge pricing

by Elizabeth Hotson
Nov 23, 2023
The cost of a pint of beer is going to go up at busier times in hundreds of pubs owned by the Stonegate Group.
The Stonegate Group, owner of the U.K. bar chain Slug & Lettuce, has implemented dynamic pricing — allowing them to charge more at peak times and offer discounts during quieter moments.
John Keeble/Getty Images
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The brave new world of dynamic pricing

by Stacey Vanek Smith
Dec 19, 2012
Online retailers are changing their prices multiple times a day, raising prices when they can, lowering them when they must. Want a better deal? Wait 10 minutes.
Sean Gallup/Getty Images
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