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Logos

How Amazon’s logos reflect its evolution

by Janet Nguyen
Jul 5, 2019
The company is currently known for its signature orange smiley face. But it had some growing pains when it came to branding.
A view of Amazon's current logo.
Philippe Huguen/AFP/Getty Images
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What's in a name change for Dunkin' Donuts?

by Mitchell Hartman
Sep 26, 2018
Don't worry, you can still pick up a glazed donut with your morning coffee.
A sign for a Dunkin' Donuts store is viewed on August 26, 2013 in New York City.
Spencer Platt/Getty Images
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Instagram's new logo prompts retro complaints

by Ashley Milne-Tyte
May 12, 2016
Social media users don't like it when things change.
The new logos for Instagram and its spin-off apps: Layout, Boomerang and Hyperlapse.
Courtesy: Instagram
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