Marketing

Companies risk alienating a portion of their customer base if their political positions don't fit with their brand identities, warns marketing professor Eric Van Steenburg.

Constant requests for feedback can provide useful info for firms. But there are alternatives to overdoing it and annoying customers.

Some organizations are taking a step back on Pride marketing this year, while others are focusing within the LGBTQ community.

After a period in which companies tried to stand out with progressive messages, experts see brands proceeding with caution this year.

Sometimes it's for public service announcements, sometimes it's for public relations after a scandal. Either way, some states are cracking down.

Don't expect to see much political messaging in this year's Super Bowl ads. And definitely don't expect to see much on crypto.

Many small business owners rely on content creation to boost sales, promote their brands and even generate additional revenue.

A recent Bentley-Gallup survey says 41% of Americans think businesses should take a public stance on current events. That’s down from 48% just a year ago. What happened?

About two thirds of the 64 million Latinos in the U.S. speak “Spanglish” a mix of English and Spanish, according to a new report out today by the Pew Research Center. Advertisers are paying close attention.

Rebecca Tushnet of Harvard Law School explains the incentive behind companies making vague promises to consumers.