Plus-size fashion

In the increasingly online women’s apparel market, mid-size and plus-size influencers play a critical role in steering retail dollars toward brands.

"Plus-size women make up more than half the market, and yet, plus-size clothes only make up 19% of all apparel on the market," says Elizabeth Segran, senior staff writer at Fast Company.

Retailers are emerging from a tough period. Embracing inclusive sizes at the same price is one way to reach more women.

The change in the market has been driven by the community, writer Ashley C. Ford says.