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Costco's membership price hike is part of a trend in the subscription economy

by Savannah Peters
Sep 5, 2024
Shared memberships are out, and squeezing more value out of existing members is in.
In addition to an annual fee hike, Costco is also cracking down on membership sharing.
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Netflix's new look is designed to keep you hooked

by Caleigh Wells
Jun 7, 2024
The streaming giant announced this week it’s rolling out its redesigned TV app. The whole goal is to make it more tempting to stay on the app for longer.
The goal is to make the app simpler, more intuitive and easier to navigate, said Pat Flemming at Netflix.
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Where is the hypercompetitive streaming business headed?

by Savannah Peters
Feb 5, 2024
Consumers want easy access to their favorite shows at a fair price. But that's no longer a reality in the saturated streaming sector.
Streamers are having a hard time turning a profit and viewers are having a hard time with the value proposition streamers are offering.
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Will streaming services continue to raise rates, insert ads and crack down on passwords next year?

by Savannah Peters
Dec 27, 2023
Customers are feeling the squeeze because the market is saturated and cheap subscriptions no longer work to lure new viewers.
Amazon Prime Video is telling customers that advertisements are coming to the platform. Prices have risen in the industry and customer churn is high.
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Netflix crackdown on password sharing pays off

by Kristin Schwab
Jul 20, 2023
The company added nearly 6 million paid subscribers last quarter, almost three times what Wall Street expected.
Netflix's successful crackdown on password sharing may be adopted by other streaming services.
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What Messi's Miami move means for Apple TV+ and the future of streaming

by David Brancaccio and Alex Schroeder
Jun 26, 2023
Tech giant Apple will reportedly give Lionel Messi a cut of streaming revenue as part of the Argentine soccer star's MLS contract.
What's Apple doing reportedly paying for part of Lionel Messi's deal to come play in the U.S.? Well, let's start with the fact that Apple TV+ streams MLS soccer games and follow the money from there.
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Political advertisers worry about reaching sports fans streaming their games

by Kimberly Adams
Jun 15, 2023
With streaming services cutting into more live TV audiences, including sports, advertisers are changing their 2024 campaign strategies.
With streaming services increasingly airing live sports, political advertisers are changing their 2024 campaign strategies. Yet some platforms, like Apple TV+, don’t take political ads.
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Netflix's crackdown on password sharing seems to be working

by Lily Jamali
Jun 9, 2023
Signups spiked after the streaming service limited account sharing. It was a bigger bump than during the start of COVID, one expert says.
Netflix was more than able to offset cancellation losses following its password-sharing crackdown by racking up 100,000 signups per day in the last week of May.
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Netflix's "live" broadcast failed. Or did it?

by Savannah Peters
Apr 18, 2023
The delayed "Love Is Blind" reunion upset viewers, but the buzz confirmed live events will draw a streaming audience, even if they aren't live.
Live content is the next frontier, says Adam Deutsch of Deloitte. "They are a forcing function to get audiences to gather in one specific moment."
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For Tubi chief, streaming’s future is serving fragmented audiences

by Kai Ryssdal and Sean McHenry
Feb 28, 2023
Since Fox bought the ad-supported streaming service in 2020, growth has been like a "rocket ship," says Tubi CEO Farhad Massoudi.
"We have audiences that love Black cinema, some love horror movies, some want to watch anime," says Tubi CEO Farhad Massoudi, seen in 2019. "And I think that's the way of the future."
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