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Netflix bets big on Christmas NFL streaming

by Meghan McCarty Carino

Dec 24, 2024

Despite hiccups with a boxing match, the ad revenue a live football double bill would bring is one of the reasons it's worth the gamble.

One reason Netflix is dipping its toe into streaming live sports? Advertising dollars. The vast majority of most-watched broadcast television programs in 2023 were NFL games.

Aaron M. Sprecher/Getty Images

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