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Mar 19, 2025

You want a hat with that “howdy, ma’am” dip

So the wind doesn’t blow it off your head, of course. Today: retail lessons courtesy of business proprietors and salespeople at the Houston Rodeo.

You want a hat with that “howdy, ma’am” dip — Paulbr/Getty Images

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The Team

David Brancaccio Host
Leanna Byrne Host, BBC
Kelly Silvera Executive Producer
Meredith Garretson Morbey Senior Producer
Alex Schroeder Producer
Erika Soderstrom Producer
Ariana Rosas Producer
Nic Perez Director/Producer
Dylan Miettinen Digital Producer
John Bruington Media Producer
Jesson Duller Media Producer
Brian Allison Technical Director
James Graham Producer, BBC
Jo Critcher Producer, BBC
Naomi Rainey Producer, BBC