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Marketplace®

Daily business news and economic stories
Episode 332Dec 3, 2020

Every Friday is Black Friday

And every Monday is Cyber Monday. Forever and ever, amen.

A pedestrian wearing a face mask due to the COVID-19 pandemic, walks past Christmas-themed window displays inside Burlington Arcade in central London, on November 23, 2020.
A pedestrian wearing a face mask due to the COVID-19 pandemic, walks past Christmas-themed window displays inside Burlington Arcade in central London, on November 23, 2020.
TOLGA AKMEN/AFP via Getty Images

The leftovers are almost gone, your inbox is full of tracking numbers and your credit card balance might be a little higher. Black Friday and Cyber Monday are behind us. Or are they? One of our listeners has observed some new temporal flexibility around holiday sales, and she wants to know: Are “Cyber Week” and “Black Friday Month” here to stay? We’ll talk about it, along with Afterpay and the continued ascendance of dollar stores. Plus we look ahead to climate policy from the Biden administration.

Here’s everything we talked about today:

Make Me Smart is powered by listeners like you — become a Marketplace Investor today!

The Team

Every Friday is Black Friday