Mattel has pivoted, playing to the moment at hand with marketing like “play is never canceled” and an emphasis on family activities.

“We’re pretty much experiencing Christmastime at Easter,” one manufacturer said.

According to the NPD Group, toy sales dropped by 4% last year.

The inventor of one of the most popular novelty toys looks back.

These popular toys bring with them something of a snag.

One toy store owner says potential tariffs could eat up almost half of his profits.

Rival toymaker Hasbro reported disappointing earnings last week, and Mattel faces similar headwinds from tariffs and store closures.

The toy store’s creditors — basically a bunch of banks — are trying to figure out how to make money from the brand.

Private investigators and sales teams can only do so much, says Lego’s China vice president.

Lego fans and investors maintain a robust, independent online market for rare and valuable pieces.